Conceptualizing and Designing a website is translating a Brand’s personality into Visuals. Everything from the logo to the color tonality to navigation form major focus points while designing a website. It is not enough to make a website look elegant and crisp. It also needs to deliver on easy usability and logical work flow. There has to be a right balance of visuals and content to make the website search engine friendly.
Designing e-commerce portals and marketplaces entail optimization of minimum clicks – maximum action motto. The website needs to look unique but at the same time should be so user friendly that within 3-4 clicks and/or screens a purchase can be made.
Establishing a fast converting matrix is imperative for any paid campaign. Going from a lucrative looking banner to an informative landing page and finally submitting information should be one seamless glide. These creative are based on 6 years of digital experience which is very hard to get by, at least in India.
With so many people updating so much information into their social feeds, it is quite an ask to make creatives for Facebook, Twitter etc. that stand out in the crowd. These creatives are then judged based on their performance at various times of the day to understand ‘what clicks when!’