Our approach to social begins with listening to your story. There is a story driving every business or brand. We put that human story and ideology out there for consumers to know. That way, they relate to you beyond the need for what you and your competitors are selling. This story becomes our Umbrella Campaign.
When dealing with something as dynamic as the ever evolving social network, we need to be conscious of what is happening in the world on a day to day basis and how your brand proposition fits in. Our brand story needs to be disruptive enough to break the clutter of all the marketing message out there and yet not be offensive to anyone. We need to speak our minds with assertion and win over the consumers to our side of the ball game. It is an enthralling line to walk. Harmony is key!.
Once we set the ball rolling with our communication strategy and conservation plan, we need to keep up with all the reactions that it garners! We can’t just talk talk talk! Sometimes, we need to be all ears, so we know if there is a real problem with our offering that needs to be dealt with.
With social network, it’s survival of the quickest. A successful strategy is one which is given due time to spread out but is also open to adaption based on what is working for us and what isn’t. It will sometimes mean scraping a beautiful and ready to go set of post docket in a very Game of Thrones kind of way. But we will slaughter that main character, if your story needs that tweaking to adapt to what’s working in the real world of these virtual networks.