Inherited Legacy from Hakuhodo Japan
 

Back in 1895, when the sparks of the first Cuban War of Independence were flying, J.P. Morgan was bailing out the US Government Treasury with $65 million worth of gold reserves. During that same time period, a small company was being set up in Tokyo as an advertising space broker and wholesale distributor for educational magazines.

That company slowly and surely grew into an advertising giant in 125 years by taking on other agencies, venturing into radio advertising and becoming a TV group.

When you take off the glasses of biases and nationalities, you will see people much like yourself who joined a company with a vision to make it big, provide employment and develop a nation.

The philosophy that powers Hakuhodo is ‘sei-katsu-sha’. This is what it means in their own words:
“The heart of Hakuhodo’s approach to marketing and communications is seeing the whole person (or, as we call them, sei-katsu-sha) as opposed to a one-dimensional consumer.”

Here’s a glimpse of how beautifully ‘sei-katsu-sha’ is woven into a big creative idea. click here

The Restaurant of Mistaken Orders integrates Dementia patients as part of
society with this wonderful concept.

To learn more about Hakuhodo and its presence worldwide, Click Here.

Now when you go out in the world, proudly own that you are part of AGL which, in turn, is a proud member of this 125 years young legacy.

Sayantani Dutta Vice President

People Who Joined AGL in the Month of August

We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now:

Brand
Canon
Message:
Via this Post Canon portrayed how a photographer has beautifully captured a couple. Canon without much effort showcases the camera quality they offer.
Brand
Canon
Message:
- Canon portrayed how powerful their cameras are. This picture showcases the beauty of this bird, so clearly.
Brand
Yamaha
Communication:
Customize FZX is a challenge by Yamaha, wherein people can customize FZX bikes digitally, in their own unique ways.
Brand
Yamaha
Message:
Customize FZX is a challenge by Yamaha, wherein people can customize FZX bikes digitally, in their own unique ways.
Brand
Yamaha
Message:
This ad was to showcases all the features, classic design, comfort, and connectivity that Yamaha FZX, which is their new bike, gives to the person riding it.
Brand
Mini
Message:
Through this post MINI showed a Mini in a sustainable design with a twist, this design was in collaboration with Paul Smith.
Brand
Mini
Message:
Through this post MINI showed a Mini in a sustainable design with a twist, this design was in collaboration with Paul Smith.
Brand
Mini
Message:
Through this post MINI showed a Mini in a sustainable design with a twist, this design was in collaboration with Paul Smith.

The Star Performers for the month of July are:

Hakuhodo in News

Hakuhodo India invents Sound of NEXA Blue in a digital campaign for NEXA

The idea for #NEXABlue came from the age-old premise of the color blue having been the inspiration for innovation be it art, science or culture. For instance, take the gemstone lapis lazuli, that lead to innovation of transporting it centuries ago to Egypt from present day Afghanistan; or how denim, the innovative fabric revolutionized the textile industry; architectural/photographic blueprints, or the blue rose, all discoveries in blue #BlueisInnovative!

#NEXABlue #HakuhodoHighlight #India

Hakuhodo wins Network of the Year at ADFEST 2021

A special award, Network of the Year is awarded to the creative network that garners the most points from finalist and winning entries. Hakuhodo Group companies won 1 Grand Prix, 2 Gold, 6 Silver and 12 Bronze, a total of 21 awards.

#AdFest2021 #HakuhodoHighlight #Global

Hakuhodo Network Indonesia wins big at Agency of the Year Awards

The parent company of six advertising agencies, including Hybrid: H, Lotus H and H: Three, won eight awards at the first Indonesian Agency of the Year Awards.

#HakuhodoHighlight #AgencyOfTheYear #Indonesia

Hakuhodo Group's Medialand Wins Grand Effie at 2020 Effie Awards Greater China

The Effie Awards Greater China honor excellence in marketing effectiveness across mainland China,Hong Kong, Macau and Taiwan. Since 1968, the Effies have been recognized around the world as a symbol of achievement.

#HakuhodoHighlight #EffieAwards2020 #China

TBWAHAKUHODO’s ‘Pride Jersey’ for AIG Japan wins Grand Prix at the Clio Awards

The campaign was a colorful call to arms to build a society in which diversity is fully accepted, and in which everyone can be an equal active member. The Pride Jersey is a powerful, evocative symbol against discrimination and was conceived and designed by TBWA\HAKUHODO

#Gujarat #EvFastlane

Hakuhodo Indonesia wins country’s first ever d&ad graphite pencil for clever cash campaign

The Graphite Pencil was awarded in Experiential category to their work Clever Cash, for the organisation Save Street Child Sidoarjo. The objective of the campaign is to feed poor children and educate them at the same time.

#HakuhodoHighlight #GraphitePencil #Indonesia

AGL Cornerstone

Ankur Sen Gupta Senior Media Director

Integration’ as a term is widely used in today’s Marketing parlance. Most Clients seek integrated solutions to their business challenges while they come to terms with highly siloed internal functioning in a dynamic and increasingly digitized environment.

Agencies too are grappling with the challenge of managing teams with different specialization, operating processes, methodologies/tools and channelling their collective intelligence to deliver upon seamless solutions leading to greater ROI.

While most agency groups are still figuring out the right balance and ingredients to achieve integration, AGL-Hakuhodo has been delivering truly integrated solutions at scale for some of the leading brands in India since the last 12 months.

One such example is the IPL 2020 Sponsorship activity on Hotstar executed on behalf of Maruti Suzuki India. Unlike most agencies which would have either focussed on the media planning & commercial negotiation aspect or the creative communication part, AGL-Hakuhodo delivered a seamless activation addressing aspects like accurate understanding of audience trends, decoding relevance of IPL for Maruti, identifying the relevant set of product brands; To, ensuring efficiency in commercial negotiations, a thought-through phasing approach backed by a highly contextualized and innovative creative strategy.

This initiative was powered by an integrated team consisting of specialists across functions like account planning, media planning, account management, creative solutions AND through this incredible convergence, we were able to deliver a highly impactful and engaging campaign on the biggest live media event in India. Our success was further validated by phenomenal lifts on key brand parameters and an independent study by Nielsen pointing towards increased consideration for Maurti Suzuki products amongst the IPL 2020 audiences.

Integration’ as a term is widely used in today’s Marketing parlance. Most Clients seek integrated solutions to their business challenges while they come to terms with highly siloed internal functioning in a dynamic and increasingly digitized environment.

Agencies too are grappling with the challenge of managing teams with different specialization, operating processes, methodologies/tools and channelling their collective intelligence to deliver upon seamless solutions leading to greater ROI.

While most agency groups are still figuring out the right balance and ingredients to achieve integration, AGL-Hakuhodo has been delivering truly integrated solutions at scale for some of the leading brands in India since the last 12 months.

One such example is the IPL 2020 Sponsorship activity on Hotstar executed on behalf of Maruti Suzuki India. Unlike most agencies which would have either focussed on the media planning & commercial negotiation aspect

or the creative communication part, AGL-Hakuhodo delivered a seamless activation addressing aspects like accurate understanding of audience trends, decoding relevance of IPL for Maruti, identifying the relevant set of product brands; To, ensuring efficiency in commercial negotiations, a thought-through phasing approach backed by a highly contextualized and innovative creative strategy.

This initiative was powered by an integrated team consisting of specialists across functions like account planning, media planning, account management, creative solutions AND through this incredible convergence, we were able to deliver a highly impactful and engaging campaign on the biggest live media event in India. Our success was further validated by phenomenal lifts on key brand parameters and an independent study by Nielsen pointing towards increased consideration for Maurti Suzuki products amongst the IPL 2020 audiences.

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