Back in 1895, when the sparks of the first Cuban War of Independence were flying, J.P. Morgan was bailing out the US Government Treasury with $65 million worth of gold reserves. During that same time period, a small company was being set up in Tokyo as an advertising space broker and wholesale distributor for educational magazines.
That company slowly and surely grew into an advertising giant in 125 years by taking on other agencies, venturing into radio advertising and becoming a TV group.
When you take off the glasses of biases and nationalities, you will see people much like yourself who joined a company with a vision to make it big, provide employment and develop a nation.
The philosophy that powers Hakuhodo is ‘sei-katsu-sha’. This is what it means in their own words:
“The heart of Hakuhodo’s approach to marketing and communications is seeing the whole person (or, as we call them, sei-katsu-sha) as opposed to a one-dimensional consumer.”
Here’s a glimpse of how beautifully ‘sei-katsu-sha’ is woven into a big creative idea. click here
The Restaurant of Mistaken Orders integrates Dementia patients as part of
society with this wonderful concept.
To learn more about Hakuhodo and its presence worldwide, Click Here.
Now when you go out in the world, proudly own that you are part of AGL which, in turn, is a proud member of this 125 years young legacy.
We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now: