Inclusivity - The Growth Hack
One can never overestimate the importance of diversity and inclusion in work environments. Prolific growth in companies can be powered by an inclusive work culture which seeks collaboration amongst a diverse set of people. Diversity and inclusion across gender, ages, ethnicities leads to richness of experience, visions and opinions which can result into better product and hiring decisions and drive superior business results and sustainable competitive advantage for companies. Many believe diversity and inclusion is a backbone of Innovation!
Ankita Dabas EVP-Strategic Consulting

With breakthroughs in technologies, increased social movements and globalization, diversity is inevitable and creating inclusive workplaces is a necessity.

Through diversity and inclusion, its imperative to create inclusive workplaces where every single employee feels respected and empowered. Being a part of the industry for almost a decade now, I have realized that for any organization to grow across the length and breadth; diversity and inclusion play an important factor in the progress of the employees’ relationship with the organization. Being a part of AdGlobal360 has always made me feel empowered not because we have ruled out the essentials of ‘Inclusion’ separately; but only because it has been in our fundamentals forever. With inclusion at the core, we have always been able to generate more favorable outcomes and facilitate deeper progressive discussion. Simple things like listening to culturally diverse set of people during meetings and discussions, respecting each others’ backgrounds and upbringing and approach every problem set with and open mind; fosters inclusion at workplace.

Some fundamentals I have followed, when running a diverse team is:

Removing the ‘Identity Cover’

Letting the employees be, is the key! Their identity should unravel with various circumstantial events and not through a thorough initial introduction. In this way they would not hide a part of their personality or keep some information to themselves, which they might think will jeopardize their position in the organization.

A top-down approach isn’t enough

Top-down approaches drive compliance, not commitment. From the management to seniors to frontline employees, every individual must see and realize their role in the company culture.

Empowering the Workforce by Example

Ruling the essentials in some document will not meet answer the issue. Every employee, resource and individual should take it as a personal task to lead by example; that is how we will encourage and inspire people to experience and promote inclusion and diversity.

Being a glorious part of AGL, has made me believe that all of this comes effortlessly in some organizations. There would be people and ideas, who/which need to be educated to transform with time and example but as a part of the corporate
Dev Mitra Roy Associate Creative Director

People Who Joined AGL in the Month of June

We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now:

Best Social Media Ads/Creatives 2021

January

Brand
Fevicol
Communication:
The company took a take on a popular viral content topic around the time showing the stark differences(sarcastically) between the 2 countries with their ever-present colourful take using their brand personality
Brand
PAYTM
Communication:
With this communication PayTM created a brilliant mix between, eye-catching imagery, product features and a sarcastic nudge to their competitors
Brand
PayTM
Communication:
Another take by PayTM on the US presidential candidate Bernie Sanders’ very viral meme cleverly placing it with their brand’s positionings
Brand
Fevicol
Communication:
The company took a take on a popular viral content topic around the time showing the stark differences(sarcastically) between the 2 countries with their ever-present colourful take using their brand personality
Brand
PAYTM
Communication:
With this communication PayTM created a brilliant mix between, eye-catching imagery, product features and a sarcastic nudge to their competitors

February

Brand
Durex
Communication:
Durex has been credited with some of the wittiest copies in advertising over the decades, their take on this year’s valentine’s day was no different
Brand
Fevikwik
Communication:
Fevikwik just like Fevicol makes perfect use of its ‘superior’ quality in its communication as can be seen here, the brand makes clever use of its central communication ‘For everything else, there’s Fevi Kwik’ for a comical take on someone’s heartache...ouch!
Brand
Snickers
Communication:
With this communication PayTM created a brilliant mix between, eye-catching imagery, product features and a sarcastic nudge to their competitors
BRand
WWF
Communication:
This creative by WWF stands as testament that a serious message can be illustrated in the most appealing way. PERFECT EXECUTION!!!
Brand
Durex
Communication:
Durex has been credited with some of the wittiest copies in advertising over the decades, their take on this year’s valentine’s day was no different
Brand
Fevikwik
Communication:
Fevikwik just like Fevicol makes perfect use of its ‘superior’ quality in its communication as can be seen here, the brand makes clever use of its central communication ‘For everything else, there’s Fevi Kwik’ for a comical take on someone’s heartache...ouch!

March

Brand
PayTM
Message:
Again, PayTM went their tried and tested ‘This vs That’ route to promote #NoSmokingDay, allowing them to subtly place their brand communication in their as well
Brand
Durex
Message:
To mark a whole year spent inside our homes, Durex took on a ‘not-so-vocal’ aspect of the Work-from-home lifestyle we’ve all been living for some time.
Brand
PayTM
Message:
Again, PayTM went their tried and tested ‘This vs That’ route to promote #NoSmokingDay, allowing them to subtly place their brand communication in their as well
Brand
Durex
Message:
To mark a whole year spent inside our homes, Durex took on a ‘not-so-vocal’ aspect of the Work-from-home lifestyle we’ve all been living for some time.

April

Brand
WWF
Communication:
The company tries to make people aware of how different animal species are getting extinct. They try to do so with the help of our childhood favorite animal movies and in one of the MOST ICONIC SCENES, by showing us how they would be if there were no animals.
Brand
Netflix India
Communication:
Sometimes brilliant marketing is knowing that your audience is going to be present elsewhere and instead of trying to force your content on them you just...ride along!!!
Brand
Amul
Communication:
The brand tries to spread awareness around India’s covid vaccination drive, and how the vaccine can help reduce the rising Covid cases. Since in April, 18+ people could get vaccinated thus they became the talking point in this ad.
Brand
Cred
Communication:
This was as surprising as it was spectacular. Rahul Dravid venting away in jam-packed traffic, taking a swing at a passerby’s side mirror? Yeah, we wouldn’t have believed it either. Truly one of the most iconic ad campaigns of the year so far.
Brand
WWF
Communication:
The company tries to make people aware of how different animal species are getting extinct. They try to do so with the help of our childhood favorite animal movies and in one of the MOST ICONIC SCENES, by showing us how they would be if there were no animals.
Brand
Netflix India
Communication:
Sometimes brilliant marketing is knowing that your audience is going to be present elsewhere and instead of trying to force your content on them you just...ride along!!!
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May

Brand
Amul
Communication:
The Company is famous for its quirky in-the-moment ads. The ad depicts how even the famous Korean band, K-pop, enjoys having Amul butter.
Brand
Colgate
Communication:
The Brand has always been about beautiful smiles and that's what they are showing through their ad. They show that even in hard times, like the pandemic, we always find happiness and a reason to smile.
Brand
Mumbai police
Communication:
Mumbai police is popular for their tweets, which are not only fun but they also spread awareness. Now, the Mumbai police depict the same energy on Instagram. This ad spreads awareness about the Covid safe protocols in a pun-ny way.
Brand
Colgate
Communication:
The Company helped in spreading awareness about saving water. They portrayed how people in some parts of India don't even get clean water, and how easily we waste water. The brand tries to teach us that we should do the bare minimum of closing the tap when not in use so that those people can get clean water.
Brand
Amul
Communication:
The Company is famous for its quirky in-the-moment ads. The ad depicts how even the famous Korean band, K-pop, enjoys having Amul butter.
Brand
Colgate
Communication:
The Brand has always been about beautiful smiles and that's what they are showing through their ad. They show that even in hard times, like the pandemic, we always find happiness and a reason to smile.

June

Brand
Kit Kat
Communication:
The Company helped in spreading awareness about how smoking is injurious to health. With the help of their brand's tagline, they portrayed how one should consume a KitKat instead of a cigarette.
Brand
Master Card
Communication:
Since June is celebrated as pride month. Mastercard thought of a very subtle way of showing their support to the community. They used the LGBT flag colors, to show the importance of what they believe in.
Brand
McDonalds
Communication:
The Company took a take on this Father’s Day with this very subtle but punny creative.
Brand
Kit Kat
Communication:
The Company helped in spreading awareness about how smoking is injurious to health. With the help of their brand's tagline, they portrayed how one should consume a KitKat instead of a cigarette.
Brand
Master Card
Communication:
Since June is celebrated as pride month. Mastercard thought of a very subtle way of showing their support to the community. They used the LGBT flag colors, to show the importance of what they believe in.
Brand
McDonalds
Communication:
The Company took a take on this Father’s Day with this very subtle but punny creative.

The Star Performers for the month of May are:

Its Hope Around !!

Demonstrating Diversity; The Value of Inclusive Marketing

The importance of educating your team is paramount to ensuring that you can foster diversity & inclusion within your marketing.

#InclusiveMarketing #BestPractices

Cannes Lions 2021: 52 shortlists for Indian agencies and counting

In three categories, namely, Titanium, Innovation, and Glass: The Lion for Change, Indian entries could not make it to the list.

#CannesLions #IndianAgencies

Google doubles down to promote inclusivity across its products and services

This is a welcome change because the world is primarily operating online now and it is important to understand that language and word choice matters.

#Google #Inclusivity

Amazon, Flipkart may no longer host flash sales of smartphones and other goods

Just like the government had ordered Facebook, WhatsApp and Twitter to appoint nodal and compliance officers, it is also proposing that e-commerce firms appoint a chief compliance officer and a nodal officer as well as resident grievance officers in India.

#FlashSales #Ecommerce #ConsumerProtection

Gujarat enters EV fastlane, announces subsidy of up to ₹1.50 lakh for buyers

The latest announcement about the new EV policy in Gujarat comes a few days after Prime Minister Narendra Modi announced the plan to develop Kevadiya as an electric vehicle city

#Gujarat #EvFastlane

Why this lawyer chose to enter the beauty and skincare industry and start a D2C brand

Many influencers themselves purchased our product, and with the positive reviews, we began to get a good word of mouth. Within three months of our launch, we became cash flow positive, and in six months, we reached our break-even point. And this was done without spending any money on influencer marketing for the first six months.

#BeautyAndSkincare #D2CBrand

AGL Cornerstone

Varun Seth Vice President- Business & Strategy

The coronavirus is far from over and governments around the world are again trying to contain it by implementing lockdowns. The coronavirus has affected all businesses – and marketers need to adapt their digital marketing strategy.

The sudden increase of people being indoors has led to a change in lifestyle where consumers have shifted to spending more time online than before.

Businesses are feeling the effects of the virus and companies are announcing cutbacks one after another.

Most marketers are at a crossroads, wondering which path to take in such an uncertain future.

Marketers seeing a cut in budgets will benefit by moving toward cheaper and more flexible channels such as programmatic advertising where consumer presence and available impressions are increasing.

With many affected companies decreasing their digital marketing budgets, we are seeing a drop of up to 47% in CPM and CPC prices (due to a decline in competition). This is an ideal opportunity for some marketers to acquire new customers at a lower cost than previously.

For a brand, an online presence has never been as important as today.

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