From The Editor’s Heart
We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now:
The Star Performers for the month of January are::
Since the global pandemic has affected international travel, people are going to nearby places. This is a great opportunity for us.
Without privacy-friendly and people-based identity solutions, marketers and publishers can’t communicate and transact effectively in a cookieless environment.
As part of the initiative, participating influencers are provided with a Bitcoin value which they can use to create their own unique VIP experience, like a stadium tour with a club legend or a front-row seat at the training ground.
India is going through this revival of our understanding that a lot of health issues are inter-connected, And Practo, which offers various health services under the same brand name, is doubling down on making itself the go-to online platform for people to take a holistic approach
One of the most important processes for successful self-reflection is honestly evaluating what we are good at and where we do not possess expertise.
Pakistanis found a way to use the trend to highlight the education of women in Pakistan, specifically of Zara Naeem.
With the business communities taking notice of this new monetary asset class, RankWorks™ decision to accept Bitcoin as a form of digital currency payment comes at a time when digital transformation is expanding across all levels of different industries and markets.
Facebook did not merely 'drag its feet' in providing inaccurate and misleading Potential Reach. Rather, Facebook knew for years its Potential Reach was misleading, and concealed that fact to preserve its own bottom line
The year was full of pivots for the digital industry. In India, the digital ad revenue will be worth almost Rs 540 billion by fiscal year 2024, while the television and print ad revenues were projected to reach about Rs 455 billion and Rs 276 billion respectively.
The Traditional channels are rapidly moving towards digital. Cinema moving towards OTT's, OOH moving towards identifying audiences programmatically, radio being replaced by audio streaming and music apps.. Hyper-personalisation both pre and post purchase journeys will help set brands apart from competition and will be a norm sooner than later. For brands that are adapting to digital and the ones that have matured in their digital journey, both will have to up their ante to not only grow but also sustain.
We have had brands from Verticals like Auto, FMCG, BFSI, Real Estate, Education among others where digital readiness with our support not only helped sail through the pandemic times, but also helped several to reach never seen before heights.
Eaten Custard Pudding Cake hanging Upside down in a Cave in Bahamas.
The Land of Seven Rivers.
I Stand on Chair in Parties :-)
Start Learning to Swim.