February 2021 Issue

From The Editor’s Heart

Girls, Be Brave! Not Perfect.

The ‘Fearless Girl’ placed in front of the famous Charging Bull near the New York Stock Exchange. A McCann Campaign to inform people that companies with women in top positions perform better financially. Initially planned as month’s exhibit is now a permanent thing!
Come March, we will all get pulled into the pink vortex of Women’s Day brainstorms. From designing creatives to writing ad copies to making assets live. While we will go through this annual routine of celebrating the ‘fairer’ sex we will grapple to find what exactly we should say to them to make it resonate. Here’s an idea. Let us tell women to try out things that they want to without caring what it would be like if they fail.

Here’s a thought starter:

Be Brave Not Perfect

While we mull on that revelation and find ways to spread the word, here are some other tech enabled campaign ideas that jumped out of the page:

Spark a Conversation!
Sayantani Dutta Associate Vice President

New In

People Who Joined AGL in the Month of February

We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now:


The Star Performers for the month of January are::

Industry Bytes

PM says local tourism picking up, urges startups to work on innovative products

Since the global pandemic has affected international travel, people are going to nearby places. This is a great opportunity for us.

#LocalTourism #PostCovid19

People-based marketing and modelling are key for investment in the post-cookie world : Lotame Study

Without privacy-friendly and people-based identity solutions, marketers and publishers can’t communicate and transact effectively in a cookieless environment.

#TikTok #IndianCustomerBase

Sportsbet.io Launches Exclusive 360° Cryptocurrency Backed VR Video Experience to Redefine Home Sports Entertainment

As part of the initiative, participating influencers are provided with a Bitcoin value which they can use to create their own unique VIP experience, like a stadium tour with a club legend or a front-row seat at the training ground.

#VirtualReality #SportsEntertainment

Tech for health: Inside the rise of Practo and its ambitious roadmap for the futureTech for health: Inside the rise of Practo and its ambitious roadmap for the future

India is going through this revival of our understanding that a lot of health issues are inter-connected, And Practo, which offers various health services under the same brand name, is doubling down on making itself the go-to online platform for people to take a holistic approach

#Healthcare #Practo

Are You Dangerously Overconfident?

One of the most important processes for successful self-reflection is honestly evaluating what we are good at and where we do not possess expertise.

#LeadershipLessons #2020Reflection

How Viral Trend 'Pawri Ho Rahi Hai' Got Pakistanis to Boast of Their Topper Zara Naeem

Pakistanis found a way to use the trend to highlight the education of women in Pakistan, specifically of Zara Naeem.

#ViralContent #MessageInsertion

RankWorks™ will be one of the first digital marketing agencies to accept Bitcoin as a payment method to run Google Ads Campaigns

With the business communities taking notice of this new monetary asset class, RankWorks™ decision to accept Bitcoin as a form of digital currency payment comes at a time when digital transformation is expanding across all levels of different industries and markets.

#Cryptocurrencies #DigitalTransformation

Facebook Inflated Its Advertising Audiences to Generate More Revenue, Companies Say in Lawsuit

Facebook did not merely 'drag its feet' in providing inaccurate and misleading Potential Reach. Rather, Facebook knew for years its Potential Reach was misleading, and concealed that fact to preserve its own bottom line

#Facebook #LegalSuitSpecifics

AGL Cornerstone

Sushant Vashisht Vice President - Business & Strategy
Growth of Digital Post Covid

The year was full of pivots for the digital industry. In India, the digital ad revenue will be worth almost Rs 540 billion by fiscal year 2024, while the television and print ad revenues were projected to reach about Rs 455 billion and Rs 276 billion respectively.

The Traditional channels are rapidly moving towards digital. Cinema moving towards OTT's, OOH moving towards identifying audiences programmatically, radio being replaced by audio streaming and music apps.. Hyper-personalisation both pre and post purchase journeys will help set brands apart from competition and will be a norm sooner than later. For brands that are adapting to digital and the ones that have matured in their digital journey, both will have to up their ante to not only grow but also sustain.

We have had brands from Verticals like Auto, FMCG, BFSI, Real Estate, Education among others where digital readiness with our support not only helped sail through the pandemic times, but also helped several to reach never seen before heights.

Interrogation at AGL

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