Sometimes you have to run before you can walk

Introducing Digital EOI’s to Chennai Real Estate

The advent of covid created a deep dependence on digital transformation for most brands. TVS Emerald, a traditional real estate company faced the biggest challenge of launching a new project amidst COVID-19.

After much discussions, we materialized the assets for digital EOI& #39;s where any prospective buyer will be able to block the price of his/her apartment with a cheque of 1L and later be allowed to chose an apartment of their choice on first come first serve basis. 

This created an humongous interst amongst prospective buyers. The biggest advantage of this model was that the cancellation rate was less than 2% as compared to the industry average of apartment cancellation of 15% after paying advance! 

This revolutionized the client's approach towards a project launch. 
Through efficient campaigning, the brand has sold 100+ units within 45 days.

This campaign is now refered to as one of the best launch campaigns during the covid period and we are continuing to follow a similar process for all the new project launches.

Noor Mohamed Business Head-South