Through diversity and inclusion, its imperative to create inclusive workplaces where every single employee feels respected and empowered. Being a part of the industry for almost a decade now, I have realized that for any organization to grow across the length and breadth; diversity and inclusion play an important factor in the progress of the employees’ relationship with the organization. Being a part of AdGlobal360 has always made me feel empowered not because we have ruled out the essentials of ‘Inclusion’ separately; but only because it has been in our fundamentals forever. With inclusion at the core, we have always been able to generate more favorable outcomes and facilitate deeper progressive discussion. Simple things like listening to culturally diverse set of people during meetings and discussions, respecting each others’ backgrounds and upbringing and approach every problem set with and open mind; fosters inclusion at workplace.
Letting the employees be, is the key! Their identity should unravel with various circumstantial events and not through a thorough initial introduction. In this way they would not hide a part of their personality or keep some information to themselves, which they might think will jeopardize their position in the organization.
Top-down approaches drive compliance, not commitment. From the management to seniors to frontline employees, every individual must see and realize their role in the company culture.
Ruling the essentials in some document will not meet answer the issue. Every employee, resource and individual should take it as a personal task to lead by example; that is how we will encourage and inspire people to experience and promote inclusion and diversity.
We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now:
The Star Performers for the month of May are:
Just like the government had ordered Facebook, WhatsApp and Twitter to appoint nodal and compliance officers, it is also proposing that e-commerce firms appoint a chief compliance officer and a nodal officer as well as resident grievance officers in India.
#FlashSales #Ecommerce #ConsumerProtection
Many influencers themselves purchased our product, and with the positive reviews, we began to get a good word of mouth. Within three months of our launch, we became cash flow positive, and in six months, we reached our break-even point. And this was done without spending any money on influencer marketing for the first six months.
#BeautyAndSkincare #D2CBrand
The coronavirus is far from over and governments around the world are again trying to contain it by implementing lockdowns. The coronavirus has affected all businesses – and marketers need to adapt their digital marketing strategy.
The sudden increase of people being indoors has led to a change in lifestyle where consumers have shifted to spending more time online than before.
Businesses are feeling the effects of the virus and companies are announcing cutbacks one after another.
Most marketers are at a crossroads, wondering which path to take in such an uncertain future.
Marketers seeing a cut in budgets will benefit by moving toward cheaper and more flexible channels such as programmatic advertising where consumer presence and available impressions are increasing.
With many affected companies decreasing their digital marketing budgets, we are seeing a drop of up to 47% in CPM and CPC prices (due to a decline in competition). This is an ideal opportunity for some marketers to acquire new customers at a lower cost than previously.
For a brand, an online presence has never been as important as today.