How Companies are transitioning in this COVID Era.

By the time you read this, chances are that the festive season would have already passed. If you get ‘that ship has sailed’ vibe, then cool, we are peas in the same pod.

But all jest aside, it’s still a topic worth deliberating on. Ever so often when the festive season draws close, brands are in a frenzy to shoot out festive communication. Some of it is well-conceptualized and thoughtfully executed while the remaining lot is customary at best.

So how can brands do it right? Well, by stepping into the audience’s shoes. Festivities elicit celebration, joy and sentiment, and this is where the ‘connect’ lies.

If you simply want to wish your audience because it’s essential to do so, go ahead, no harm done. But with all the clutter, it’s going to be just another mailer, just another social media post, just another greeting….you get the drift.

However, if you genuinely want your communication to resonate with your audience, look at the ‘human side’ of it – how your brand coalesces with situations, events and celebrations that festivals bring along. In the grand scheme of marketing things, what tugs at the heartstrings is going to be loved, remembered and recalled no matter how momentary or old it gets.

This Is The Way, and if you ever feel like over-analyzing what you just read, then remember, I Have Spoken.