Technology, Future and Challenges

“After the pandemic everybody realized that there is no future without technologies and most of the organizations increased their budget for automation and technology works. Tech companies have started moving on new technologies to survive in the future. Niche Technologies demand has increased drastically and most of the companies are migrating their legacy applications to the latest technologies to move their infrastructure on cloud.

Artificial Intelligence and Machine Learning (AI & ML), Automation and Robotics (RPA),Crypto-currency and Blockchain, Internet of Things(IoT), Big Data are the technologies which are in trends in the IT industry.

Agile Methodology is the primary and preferred development methodology to deliver the incremental product with usable functionality to engage the customer and integrate the customers feedback on time so chances of product/delivery failure are rare. Transparency has been increased using project management tools like Jira.

Due to Work from home culture, accessibility of servers/applications/portals are open so chances of security breach are increasing and security testing, VAPT , monitoring are also key factors which needs to be taken care during and after development. DevSecOps activities and demand has been increased to handle these challenges. Due to rapid development and faster delivery, processes and documentation has affected which is creating bottleneck in case of high attrition.”

Sachin Gautam Delivery Head

People Who Joined AGL in the Month of October

We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now:

Akash Rawat Assistant Manager
Alisha Chaurasia Senior Manager - PPC
Amit Pareek Admin Executive
Amrita Singh Junior KAM
Anamika Arora Project Manager
Anjali Saini Junior Quality Assurance
Ashi Gupta Social Media Executive
Ashish Kumar Singh Quality Assurance
Awadhesh Kumar Senior Data Scientist
Deepak Kumar Acct. Mngr. -Digital Marketing
Dheeraj Sain SEO Executive
Duaranne Everett Asst. Mngr. (Planning & Strategy)
Ganesh Gaur PHP Developer
Gurudutt Kulkarni Intern(Client Servicing)
Jitender Kumar Seo Manager
Karan Singhal Social Media Executive
Krishnakant Sharma Account Manager
Manish Yadav Data Analyst
Manjunath Sanjeeva Group Head-SEM
Mithun Singh Project Manager
Priyanka Singh Assistant Manager - HR
Rashid Khan Junior Data Analyst
Rijban Khan Mern Developer
Sourav Suman Python Developer
Sweta Pachori Group Head- IEC & PR

Brand
Dunzo
Message:
This was Dunzo’s post to create awareness about job openings in their design department using the language and reference associated with designing.
Brand
Durex
Message:
The brand is gender sensitising their audience through a minimalistic and subtle approach. With these creative initiatives, Durex shows it’s support for the IGBTQI community.
Brand
Netflix
Message:
Netflix reshared the art piece of a Canadian artist (Sookham Singh) whose working style involves Indianizing characters from any show and presenting it in a caricature manner. The post revolves around the buzz created around a netflix show: The Squid Game.
Brand
The Minimalist
Message:
On Dussehra, The Minimalist expressed the essence of Dussehra through a minimalistic creative approach. They showcased the message of muting the evil and demon of hate in the creative.
Brand
KIA
Message:
On the occasion of Gandhi Jayanti, Kia used an engaging creative format to highlight about Gandhi’s ideologies and one of his distinctive features i.e. his round spectacles.

The Star Performers for the month of September are:

Harsha Punjabi Senior Account Manager
Khayal Pandey Assistant Account Manager
Neeraj Gurjar Python Developer
Pankaj Bhatotia Junior Dot Net Developer
Priti Kalambate Account Manager
Surya Kant Das Senior Data Analyst
Umesh Kumar Data Analyst

Industry Findings Curated by Additti Gulati

Digital farming

Agriculture is a significant source of income for many families and plays a major role in increasing the employment rate. Industries are moving towards digital labour technologies, cloud storage, and other functions. Digital farming hasn’t been fully adopted by farmers because of the assumed complexities. Pakistan is one agricultural country that has witnessed some considerable diversification over the years.

#DigitalFarming #Diversification #Agriculture

Transformation amid turbulent undercurrents

Global payment revenues totaled $1.9 trillion in 2020, a 5 percent decline from 2019, as compared to the 7 percent growth rate observed between 2014 and 2019. This result seems fairly intuitive on the surface; a granular analysis, however, reveals a series of often offsetting trends. Overall, the payments industry proved remarkably resilient to drastic economic changes even as many economies spent significant portions of the year in lockdown.

#DigitalPayments #Transformation #GlobalDigitalPayments

Market intelligence platform AlphaSense raises $180 mn in Series C funding

AlphaSense, one of the leading market intelligence and search platform, on Friday announced its $180 million Series C financing round led by Viking Global Investors and the Growth Equity business within Goldman Sachs Asset Management (Goldman Sachs), joined by Morgan Stanley, Citi, Bank of America, Barclays, Wells Fargo Strategic Capital, Cowen Inc., and AllianceBernstein, as well as existing investors.

#AlphaSense #MarketIntelligencePlatform #Funding

How Is Digital Technology Transforming Healthcare?

Effective and comprehensive Healthcare necessitates rapidly available, easily accessible specialised information and skills, across the geographical expanse. The present healthcare delivery scenario is rid with inequities of resources (human resources and finances). The utopian solution for all health-inequities would be to ensure optimum deployment and utilization of personnel and infrastructure. This is of course elusive due to the tremendous cost and the significant shortage of personnel and the high cost involved in delivery of healthcare. In such a situation, digital technology can work like a magic wand.

#DigitalHealthcare #Transforminghealthcare

Ambani Accelerates Push Into Green Energy With Solar Deals

Reliance, the company controlled by Asia’s richest person, acquired solar panel manufacturer REC Solar Holdings AS in a deal giving the company an enterprise value of $771 million, it said in a filing on Sunday. Hours later Reliance said it had agreed to acquire 40% of billionaire Pallonji Mistry’s Sterling & Wilson Solar Ltd., valued at $372 million as of Friday’s close in Mumbai.

#Relianceindustries #SolarEnergy #Aquisition #PowerDeals

The rise of 'dark ads'

In the mass media era, advertising was (for the most part) public. This meant it was open to scrutiny. When advertisers behaved illegally or irresponsibly, the results were there for many to see. And the history of advertising is riddled with irresponsible behaviour. We've witnessed tobacco and alcohol companies engage in the predatory targeting of women, underage people and socially disadvantaged communities. We've seen the use of sexist and racist stereotypes. More recently, the circulation of misinformation has become a major concern.

#MassMedia #Advertising #Misinformation #DarkAds

Why Sitecore ?

Sitecore is the leading digital experience software used by organizations globally to create seamless, personalized digital experiences. Sitecore is an integrated platform powered by the .net CMS, commerce, and digital marketing tools.

Sitecore, integrated with the .NET framework provides the absolute features to automate the marketing process in addition to outstanding user experience.
Sitecore as a platform enables developers to build scalable, modular websites keeping in mind to separate the content and presentation. It enables the developer to develop the websites across multiple channels and devices with similar content.

The Headless architecture, Native Analytics, AI, and ML capability to make a robust platform. You can develop the projects according to your need and the language you are an expert in using JSS capability (Example- Vue, Angular, React, or .Net core)

Sitecore is extremely customizable, allowing us to cater select features to each client’s needs, integrate external systems without restrictions and tailor any of the system’s behaviour or functionality.

Sitecore as a Platform Provide the Out of the Box Features-

  • CDP (Customer Data Platform)
  • CMP (Content Marketing Platform)
  • DAM (Digital Asset Management)
  • Sitecore Commerce
  • Sitecore Discover
  • Sitecore Send: -

Sitecore has its own Security module on top of the .Net Security model to enhance the overall capability of the Secure platform.

Nirbhay Kumar Director Technology
Alisha Chaurasia
Arpit Dixit
Alka Singh
Ashok Kumar
Anuj Pandey
Avinash Kasliwal
Anup Thomas
Ayushi Gupta
Anurag Singh
Chitwan Arora
Apoorv Sharma
Deepak Kumar Chaurera
Dhruv Aggarwal
Dhruve Gupta
Gohan Vashisht
Harsh Agarwal
Ishan Trivedi
Jay Kathuria
Karan Singhal
Mukul Jain
Neeraj Garg
Nishant Sharma
Prateeksha Singh
Rahul Gautam
Rajendra Singh Gajraj
Ria Baijal
Rinky Takker
Saket Modi
Shilpi Gaur
Shradha Jain
Siddharth Saxena
Sonam Katiyar
Talha Zafar
Tarun Bhardwaj
Vandana Sikarwar
Varun Seth
Vipul Gupta
Ria Baijal

AGL Cornerstone

Vivek Awasthi Director Technology
One backend for all your assets:
migrating monoliths to microservices
with headless system

In today’s competitive world customer always wants to have tech assets where TAT is less, dependencies are limited, and coverage of frontend is maximized. They always need something, where each feature can work independently, and agility can be maximized. Monolithic approach, one website one CMS is becoming less popular now a days. Monolithic is fast out of the gate but is an anchor around your neck when faced with changing consumer demands or an industry crisis as the technology is not modular and takes time even if it’s just pushing out a small bug fix.

Taking the microservices route means taking a best-of-breed approach to your software engineering. Microservice architecture allows marketplaces to choose and swap technology providers – microservices – for each business function without having to change the rest of the system.

Headless architecture falls under the umbrella of microservices. Headless decouples the frontend portion of the digital experience with the backend content management system. This gives option to manage your websites, mobile apps, business apps, social media handles and many more from a single Backend CMS. It only manages data exchange; it does not control templates and layout. This segregates frontend and backend completely and only communicates through the microservices and makes it platform and asset independent.

To conclude, microservices approach is the solution to ensure the agility in the real sense and to keep things decoupled, platform agnostic and quick TAT for modifications in the era of digital transformation.

Never have I ever ...

Faked sick from work.

My famous Crush...

Macro-Media FLASH 3

Last I was Reading...

How to Win Friends & Influence People by Dale Carnegie (Hindi Edition)

Talk to me Endlessly about...

Indian Politics and Design

Only when Drunk I ...

Awaited to see what I do when I am drunk

Stuck on an Island I would like to ...

Stay there for rest of the Life.

I would name my Wi-Fi ...

Mai Hu Ambani

My favourite Speech/Dialogue is ...

राह में मुश्किल होगी हजार, तुम दो कदम बढाओ तो सही

If I could Live anywhere (any era) I would be ...

2017 and I invest in bitcoin

If Sun was a Bun or a Pun..

Bun - its Round

One thing about my boss that few people know is ...

राज को राज ही रहने दो

For next month's Inessential Interrogation, I wish to nominate ...

Pawan Sir

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