Life is a box of memes!

From postcards, tariffs on incoming calls, Yahoo Messenger Chat box, texting with a limited pack of 100 SMS after 8 pm, Orkut, WhatsApp messaging to sharing memes; we have come a long way in terms of communicating with our peers.

Memes are the new language to stay in touch and laugh out loud in our hectic schedules when everyone is always online. Technically, the term meme (from the Greek mimema, meaning “imitated”) is the SI unit of sharing pop culture information.

Meme templates range from a plethora of iconic visuals used in movies/ web series/ news/pop culture and daily lives. There is 9Gag and Meme generators available on the Appstore/Playstore too to make our conversations more memeful. The only catch is once you are into memes, there’s nothing stopping your creative djinns.

In fact, the marketing strategies of new brand launches - including products/ feature films and OTT is primarily driven by the Memeverse! Social media marketing is the right platform to propagate this new cult. Trust me, life is a box of memes. If you still don’t believe, Le Me:

Lalit Vijay Group Head
Lalit Vijay

People Who Joined AGL in the Month of September

We will come across a lot of new faces when we are back. Here is a list that will help you get acquainted with their names as of now:

The Star Performers for the month of August are:

Brand
Axis_bank
Communication:
With the release of the much-awaited movie, Brahmāstra: Part One – Shiva, Axis Bank jumped on the moment marketing trend and educated the audience about the ultimate Brahmāstra against fraud.
Brand
Dunzo_it
Communication:
A popular social media meme is "buying an iPhone by donating kidneys." It demonstrates how buying an iPhone is a luxury that comes at the expense of our organs. Dunzo just hit the target by comparing its features and leveraging the product.
Brand
Unacademy
Communication:
Leveraging the notion that there is no problem that an engineer can't solve. The Unacademy grabbed the opportunity to demonstrate that engineers are capable of solving any problem.
Brand
Google India
Communication:
Whether you are a child or an adult, you will always need a teacher. The struggle of every copywriter and social media manager on topical days was summed up in a single post by Google India.
Brand
Google India
Communication:
Onam begins with pookalam and ends with sadhya. To celebrate the colours of the festival, Google India painted their social media feed with their rendition of 'pookalam' and wished everyone on Onam.

Industry Updates

BrightInsight Launches the BrightInsight Ecosystem

“Because there is no one-size-fits-all approach to digital, the BrightInsight Ecosystem includes leading companies with expertise across the digital health innovation lifecycle from investment to strategy to technology to go-to-market. Together, we will accelerate digital adoption with the aim of revolutionizing patient care globally.”

#BrightInsight #BrightInsightEcosystem #DigitalInnovation #Healthcare

Girl power! Women rule Pitch Marketing 30 Under 30 List with 19 wins

"The list was studded with the most talented, young marketers below the age of 30 from diverse domains of the industry. These young minds were responsible for some of the most ingenious marketing strategies for mega-brands like Google, Amazon, Nykaa, boAT, BJYU's, etc."

#PitchMarketing #30under30 #GirlPower #WomenMavericks

Meta Publishes New ‘Measurement 360’ Guide to Assist in Marketing Optimization

“With the marketing landscape undergoing major changes in 2022 – including increased data restrictions, the shift away from traditional social to more entertainment-focused mediums, economic downturn, the rise of eCommerce etc. – many businesses have been forced to reassess their marketing spend, and re-consider the fundamentals of their promotional approach. Which is where this new guide from Meta comes in.”

#Meta #Measurement360 #Marketing #Deloitte

How Artificial Intelligence Is Unlocking the Possible for Marketers

"In today’s digital-first, customer-centric world, the marketing function has the most to gain from artificial intelligence (AI). Marketing’s core value is understanding customer needs, matching those needs to develop and offer products and services, and ultimately helping prospects and customers purchase more of the right products — all capabilities that AI can dramatically enhance."

#ArtificialIntelligence #Marketing #AIFunctionality

Prime Video Gets Creative With 'Lord of the Rings: The Rings Of Power' Marketing Campaign

"Prime Video has chosen a very unique way to promote the upcoming Lord of the Rings series, The Lord of the Rings: The Rings of Power. Prime Video has designed 5 Amazon boxes dedicated to the series, with each box being dedicated to one of the realms: Dwarves, Elves, Harfoots, Humans, and Numenorians. Each box has a hidden easter egg to surprise Tolkien fans across the U.S., Canada, Brazil, Mexico, India, and Australia."

#Amazon #PrimeVideo #LordOfTheRings #MarketingCampaign

Siemens unveils its open digital business platform, Xcelerator

"As a concept, Xcelerator’s goal is to accelerate digital transformation and value creation for customers of all sizes in industry, buildings, grids and mobility. It also offers a curated portfolio consisting of software, IoT-enabled hardware and digital services."

#Siemens #Xcelerator #DigitalTransformation

Lakshya Chopra
Lakshya Chopra Group Head

AGL Cornerstone

The Pros of Memology Memes and social media represent a bond like no other!

Meme is an inexpensive and highly accessible creative asset that has the potential to persuade and drive public opinion like no other. It’s a blessing in disguise for marketers to be able to curate spontaneous content and drive culturally rich engagement on platforms. The sheer ability of memes to affect mental perception along with enjoying a higher recall and transmission value across geographies and generations makes them a potent weapon in the Social Media marketing arsenal.

Lakshya Chopra
Megha Sharma

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