It always starts with ‘No Idea is a Bad Idea’. We put together a bunch of Free Thinkers and tell them the brand story. After some hours of indiscernible gibberish, out comes a shining ‘hook’.
An entire narrative is added to this shining new hook and a hot story is fresh out of the oven. This story is then presented to the harsh critics who then pick it up and throw it around. Some stories fall flat in the process while others keep bouncing around like a non deflatable balloon. These then make it to the storyboard.
The narrative is then put down in ink with a lot of fleshing out of characters and other nuances. The entire narrative is broken down into key events and the screenplay is decided.
The approved storyboard then goes into production and the story is sketched out screen by screen into visual treat. This including deciding the type of animation to be used to convey the message in the most effective way possible.
The background score, voice over and dialogues are then recorded and synced with the video so as to complete the narrative.
Once the whole video is ready, it is scrutinized again to see which bits of it needs fine tuning and which bits can be given the axe. Editing a video is very crucial to make sure that the message is conveyed in a crisp manner.