The Idea Collective

by - Karan Narang

Jun 02, 2025

Today, businesses face the challenge of localising their advertisements across a growing number of channels. With hyperlocal marketing, they can target customers within a specific, highly localized area. This is often defined by a city, neighbourhood, or an area within 5 km of reach. The hyperlocal way of marketing is especially powerful for businesses with numerous physical locations, as it aligns well with customers seeking nearby solutions to their immediate needs. The businesses that need hyperlocal marketing the most can include automotive, schools, hospitals, and more.