features story

by Shweta Sharma, CEO of Hakuhodo Data Labs India & Chief Business Officer at AdGlobal 360

Today’s consumer journey begins on Instagram, detours through reviews on Amazon, price comparisons on Flipkart, and concludes with a Blinkit checkout cart, all within minutes.

Consumers are active across platforms, but the data on those platforms remains siloed. This leaves marketers with an incomplete picture, making campaign tweaks or budget reallocations ineffective, since the overall journey remains a mystery.

Especially in a landscape where speed and personalization are crucial, brands can no longer afford to rely on guesswork. What’s needed is real-time, unified intelligence—the kind that enables quick, confident decisions.

That’s where Omnichannel Intelligence changes the game.