New Delhi / Tokyo, 12th September 2025: e-Genie, the self-serve omni-channel media optimiser from Hakuhodo Data Labs, today announced the launch of its AI Agentic Flows, an industry-first innovation designed to transform how brands plan, optimise, and scale their investments on marketplaces and quick commerce platforms.

AI Agentic Flows bring automation and intelligence together by dynamically reallocating budgets, auto-tuning bids, pausing under-performing SKUs, and amplifying visibility where sales and reviews data indicate stronger conversion potential. The result is improved ROI, reduced manual interventions, and faster, smarter decision-making across platforms.

e-Genie already offers 3X more features than native platforms, from bulk actions and day-part bidding to digital shelf intelligence and real-time dashboards. With the launch of AI Agentic Flows, the platform extends its leadership in Media Automation Management, targeting over 15% performance improvement and 30% reduction in manual reporting for brand partners.

Shweta Sharma, CEO, Hakuhodo Data Labs India, said, “With e-Genie’s AI Agentic Flows, we are setting a new benchmark for media efficiency. Brands are under constant pressure to make every rupee work harder, especially in fast-moving marketplaces and quick commerce. By marrying automation with intelligence, we are giving marketers the power to optimise in real time, focus on strategy, and most importantly, unlock growth without being buried in operational tasks.”

Kosuke Kataoka,  Managing Director, Hakuhodo India and Regional COO, India/MEA, Hakuhodo International, added, “AI Agentic Flows reflects Hakuhodo’s commitment to reimagining the future of media. Markets across Asia, especially India, are mobile-first and commerce-driven, demanding solutions that are agile, scalable, and ROI-focused. With e-Genie, we are uniting data, creativity, and AI to help brands succeed in the most competitive environments.”

About e-Genie

e-Genie is a platform-agnostic SaaS solution from Hakuhodo Data Labs, designed as a self-serve, omni-channel media optimiser. It enables brands to achieve scale, harness efficiency, and improve ROI by unifying campaigns across platforms, automating clerical tasks, and providing real-time insights that bridge sales, digital shelf, and advertising data.

About Hakuhodo Data Labs

Hakuhodo Data Labs is the MarTech and data innovation arm of Hakuhodo Group. With a focus on AI-powered insights and automation, it partners with brands across the Global South to deliver transformative marketing and commerce solutions.

About Hakuhodo India

Hakuhodo India, launched in 2000, is a leading integrated marketing solutions company with four main brand agencies—Hakuhodo.Sync, Hakuhodo.Lync, Hakuhodo.Wyng, and MA+TH—and a strong network including AdGlobal360, Hakuhodo Data Labs, Hakuhodo Digital, and PMG. With six offices and over 1,700 experts, Hakuhodo India offers a full spectrum of services from marketing consulting and creative solutions to digital, experiential, content, and advanced tech & AI services. Rooted in sei-katsu-sha insight, Hakuhodo combines creativity, data, and technology to drive innovation and deliver meaningful impact for brands and society. For more information, visit our website: www.hakuhodoindia.com