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Headquartered in Japan, Hakuhodo Inc. was established in 1895 as an advertising space broker for educational magazines. Today, an integrated innovation-based marketing and advertising agency, Hakuhodo Inc. is a core member of the Hakuhodo DY Group and has been listed as the third-largest advertising network in the world as per the “Agency Report 2021” by Ad Age.
Hakuhodo international has built a strong global presence with branches and offices spanning 20 countries and regions, and a workforce of more than 10,000 specialists employed across the world. Renowned for its ingenuity and creativity, named as the Network of the Year at ADFEST 2021, and two-time winner of the Grand Prix at Cannes Lions International Festival of Creativity, Hakuhodo has been strengthening its structure in emerging countries over the years, particularly across Asia, with plans of further expansion of business across the region.
At Hakuhodo, innovation in advertising has always been the key, beginning with the agency pioneering the concept of cross-disciplinary teams responsible for specific clients way back in 1957.
The cornerstone of Hakuhodo’s philosophy is the sei-katsu-sha insight which literally translates to “living person”. Sei-katsu-sha is the driving force behind all the thinking, planning, and brand building done at the agency. Hakuhodo introduced the concept in the 1980s when advertising agencies had not even begun considering the worth of a holistic marketing approach, showcasing the fact that a consumer cannot be thought of as just a metric or a shopper who is supposed to perform an economic function. Sei-katsu-sha is a full-blooded person, an individual with dreams and aspirations and a distinct lifestyle. Bringing personalisation and consumer insight to digital, Hakuhodo’s insight implores advertisers to seek a true understanding of the audience that they want to connect with, while cementing its commitment to creating a comprehensive, 360-degree perspective into the lives of their consumers.
With this innovative approach to marketing solutions and consulting, Hakuhodo takes creativity and complements it with integrative capabilities, data, and technology to advance a company’s marketing activities while also generating innovation in an increasingly digitalised world, creating the desired impact and adding value not only for the “living person” but also for society as a whole.
As an advertiser, the worst thing that one can do is to imagine their audience as a faceless mass of similarities. Hence, when it comes to creating innovative marketing solutions, the primary focus at Hakuhodo is to understand people as real individuals with distinct personalities. The right blend of research, cutting-edge digital technology, and data-driven marketing can help advertisers bring out a completely new dimension for brands, markets, and people.
As part of its rapidly expanding network, Hakuhodo established a branch in India in January 2000 to better manage the agency’s global and local businesses in the country. Hakuhodo India, today, has 5 companies under its aegis that offer a range of holistic marketing solutions. Together, the members of Hakuhodo India offer clients the entire spectrum of services and solutions under marketing, advertising, and media services.
Headquartered in the national capital, Delhi, Hakuhodo India offers a unique amalgamation of inherent strength that the Indian entrepreneurial approach brings, with rigour and discipline that exemplifies the Japanese way of being. Hakuhodo is all about using a media-neutral approach to fashion a new outlook and kick off transformation for clients and brands. As an integrated marketing solutions provider, Hakuhodo works with its clients to provide the most innovative solutions and ideas that challenge conventional thinking.
