The Growing Significance Of Digital In The New Age Marketer’s Arsenal
Digital Medium as a marketing channel has existed for the past two decades and has been continuously evolving thanks to various technological breakthroughs – Smartphones, 4G, AR/VR, AI, to name a few. Brands across categories have leveraged various facets of digital marketing to meet their marketing goals – be it tactical interventions like e-mail & affiliate marketing, social engagement, SMS...