Thought Leadership - March 2022

Thought Leadership

Social Media Is Anything But A Stereotype!

Let me start by stating the most recurring feeling I have experienced, all this while being a part of the Social Media & communication world - ‘Who doesn’t know Social?!’ (Also, just to reinstate, I have never tried to correct, debate or even contest anyone who claimed it gloriously!)

Thought Leadership

Building Brand Salience On E-Commerce

Building Brand Salience On eCommerce

Thought Leadership

The Impact Of Storytelling On Brand Building

In a world increasingly filled with white noise and information overload, the most powerful form of communication we have at our disposal is storytelling. Ever since the birth of civilisation, the art and act of storytelling have been instrumental in shaping cultures and creating mythologies. It is the simplest, most memorable device we have for engaging, learning, entertaining and persuading...

Thought Leadership

Happy International Women's Day – Sharing A Note of Adoration!

As clichéd as it may sound, it’s great to have a day, once a year, that lets us commemorate the everyday contributions of women in all the spheres of life. Especially since the odds stacked against them at Work/while Working From Home are humongous. Shining through all of that is definitely worth celebrating!