Embrace Design Thinking to Foster a Culture of Innovation
As the 'new normal' has undoubtedly changed the way we live, work, and shop, many brands have entered uncharted waters, where a complete shift in marketing approach and strategies has become the call of the hour.Â
You walk into a fast-food joint and ordered some fries and a beverage. After placing your order, you just chat with the person who took your order till you were served. You finish the snack and head on over to the next building where a product launch is ongoing. Their CEO has just taken the podium and is now explaining...