Thought Leadership

Embrace Design Thinking to Foster a Culture of Innovation

As the 'new normal' has undoubtedly changed the way we live, work, and shop, many brands have entered uncharted waters, where a complete shift in marketing approach and strategies has become the call of the hour. 

Thought Leadership

How to Build a Profitable Team?

You walk into a fast-food joint and ordered some fries and a beverage. After placing your order, you just chat with the person who took your order till you were served. You finish the snack and head on over to the next building where a product launch is ongoing. Their CEO has just taken the podium and is now explaining...

Thought Leadership

Performance Marketing Doing it Right in 2022

Employing a mix of short-term marketing tactics to create a long-term performance marketing-based strategy can help brands generate higher consumer engagement, conversion rates, etc., all of which lead to improved sales, buyer retention, and brand loyalty.