This website is best viewed in portrait mode only
With the multitude of technological advancements coming to the fore daily and the easy availability of almost everything, modern-day customers have come to expect more from brands nowadays. They need solutions that are tailor-made for them. This shift in customer demands is further fueled by the widespread adoption of mobile devices.
In order to have an edge and stand out in an increasingly competitive marketplace, brands should be ready to deliver a personalised experience and if they aren’t, then they should be prepared to lose potential customers to competing brands.
Hyperlocal marketing forms a significant aspect of enabling this personalised customer journey but it is only successful if done at a certain pace. You need to be quick to adapt to dynamic demands, should stay ahead in terms of understanding and harnessing the opportunities offered by local trends, and must have a robust tech infrastructure in place to facilitate all this.
In all honesty, ‘hyperlocal’ sounds more like a buzzword that has been doing the rounds for ages. In fact, years ago, before the technology boom brought about all this connectivity, ‘word of mouth’ used to be the only way to increase brand awareness. In that sense, ‘word of mouth’ was the primary driver of hyperlocal marketing before Digital came into the picture.
Hyperlocal marketing has a very clear objective – to allow brands to capitalise on the “near me” searches. Plus, it is a given fact that customers who are conducting these searches more often than not display high purchase intent, which makes hyperlocal a lucrative direction for marketing strategies, thus promising higher ROIs. The intent behind this form of marketing is to drive footfall to physical locations with a strong focus on local customers. With a more specific targeting as compared to other marketing strategies, hyperlocal marketing is a good choice for improving in-person sales numbers and increasing brand awareness.
Creating the right hyperlocal strategy requires an extremely subjective approach to ensure it works well for your niche and offerings. That is why you need to be prepared to put in the due effort, research and thought. Here are some important tips and factors that you should keep in mind: -
Creating and implementing successful hyperlocal strategies cannot have a static, one-size-fits-all approach. Brands need to be as dynamic with their strategy optimisation as the demands of their consumers.
If this is something you feel your business can do with, then hey, we are here to make it happen.
Digital, Digitization, and Digitalization are no longer buzzwords for us....Read More
It was early on a summer morning, and I was...Read More
From Engagement & Management to Strategy ConsultantRead More