Dec 15, 2022

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Brands add more 'amrit' to Independence Day with offers

Like all major holidays, Independence Day is no different from being largely commercialised. Brands and retailers have now gone all out using campaigns and marketing strategies around the ideals of Independence Day to attract discerning consumers, sweetening the 'Azadi ka Amrit Mahotsav'.

Goyal & Co rolls out a new campaign for Independence Day

Goyal & Co, has come up with a new advertising campaign on the 75th Independence Day. According to the company, the campaign marries the story of Indian Independence with the values embodied by the company and recognises the role of trust and quality in building the legacy for the nation.

Voltas’ Independence Day campaign honours the spirit of blue-collar workforce

AC brand Voltas Limited has launched a new digital film, #HumseDeshKiPehchaan, reinforcing the role of the blue-collar workforce in building the nation and keeping the wheels turning, without a pause. Launched on the occasion of India’s 76th Independence Day, this film is an honour and acknowledgement of the zeal of every worker who has helped to build a self-reliant nation.

Google launches Independence Day celebrations

To mark 75 years of India’s Independence, Google today announced the launch of a series of special initiatives across its products and services that will offer content and experiences created especially for the occasion to hundreds of millions of Indians through the anniversary year. The centerpiece of its celebrations is a new online collection titled ‘India Ki Udaan’ available on Google Arts & Culture.

Jivraj9’s rolls out a new campaign ‘Sangharsh’ for Independence Day campaign

The campaign was first conceptualised by DDB. In 2021, Zero Gravity Communications extended the brand message for the portrayal of individual struggle with Pratik Gandhi. This year, Zero Gravity Communications has taken ‘Sangharsh Ka Saath’ as the central theme for this 75 years with Sharad Kelkar as the voice of the campaign.

Tata Tea Premium reminisces Indian milestones this Independence Day

In line with the brand’s ethos of evoking national pride, the campaign spans a seven decade journey capturing iconic moments and events which not only created history during their time but also propelled India onto the world stage.

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