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The new rules have been named as the Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021. Under the draft rules, India plans to oblige social media companies to erase contentious content fast and assist investigations. A slew of regulatory changes have been proposed for social media platforms and OTT platforms in India. The all-new code of ethics announced on Thursday mandates intermediaries to exercise
"Currently, the government doesn't have a complete picture of how many players there are in this sector and who they are," said I&B Secretary Amit Khare. “If you log on to their websites, you won't even find basic information on their office address or editor-in-chief."
The digital advertising industry witnessed growth in market size from Rs 13,683 crore by 2019 to Rs 15,782 crore by 2020, growing by 15.3% from the previous year. Digital media will grow at 20% to reach a market size of Rs 18,938 crore by 2021 and with a CAGR of 22.47% to reach Rs. 23,673 crore by 2022.
Websites of traditional media houses, which so far have not come under the ambit of section 69(A) of the Information Technology Act, will now do so and also follow the new rules put in place for digital media by the government, an official familiar with the matter said on Saturday.
"The government has framed draft rules for intermediaries and digital media platforms that will cover social media, over the top (OTT), and digital news platforms. Titled Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules 2021, the platforms that come under these rules may need to appoint officers who will be responsible for complying with content moderation orders. According to a news report, the platforms will be brought under a three-tier regulatory framework. The rules also mandate OTT platforms to carry ratings such as U (universal) or A (adult). Both sets of platforms come under the Information Technology Act, 2000."