The Role Of Martech Is Evolving: Are You As A Martech Leader Ready?
If you’re a martech leader, you’re probably feeling a bit stressed — and for good reason. Stakeholders across multiple departments depend on your choices, which underscores the magnitude of your strategies, selections and deployments. The question is: are you, as a martech leader, ready for the challenges, unknowns and opportunities this role brings with it? Are you — along with your people, processes and platforms — ready to deliver on martech’s promises in this challenging new world?