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Home Blog Fresh Findings 1st to 7th Jan 2022

Fresh Findings - 1st to 7th Jan 2022

Ford India ushers in New Year with commitment to serve

Mumbai: American multinational automobile manufacturer Ford unveiled its latest campaign 'Committed To Serve,' underpinning the company’s promise of continued parts, service, and warranty support to customers in India. The new campaign that debuted with a print ad on New Year’s aims to drive home the promise of ‘quality of service with a family wali feeling’ among other services.

#Ford #FordIndia #CommittedToServe #NewYearCampaign

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7UP's mascot Fido Dido shows how to convert life’s googlies into opportunities in a new ad

Ringing in the new year with a brand-new campaign, 7UP, the clear refreshing drink has come up with a thought-provoking yet very witty and fun campaign. The central concept of the brand campaign launched today as part of 7UP’s ‘Think Fresh’ series, is to address everyday curveballs/googlies through a fun and playful attitude. The quirky brand campaign features the much-loved, curly-haired 7UP mascot Fido Dido who looks at turning life’s googlies into opportunities and encouraging today’s youth to not be frustrated with daily problems.

#7up #FidoDido #NewCampaign #ThinkFresh

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Burger King goes sober for whopper this new year

Kapil Grover, chief marketing officer, Burger King India, said, “. . . The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper Note. Besides increasing brand salience & consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App...."

#BurgerKing #SoberWhopper #NewYearCampaign #BurgerKingIndia

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Trex® Sets the Stage for Life’s Most Memorable Moments in New Brand Marketing Campaign

Trex Company is kicking off the new year with a new look, new approach and new message for consumers and the industry. The world’s largest manufacturer of wood-alternative decking and railing, and leader in high-performance, low-maintenance outdoor living products, has unveiled a new marketing campaign for 2022 that positions the brand as a visionary partner and trusted foundation for life’s most memorable moments.

#Trex #BrandMarketing #MarketingCampaign #LifesMostMemorableMoments

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Luxury fashion house Gucci under fire for using real tigers in ad campaign ahead of Chinese New Year

World Animal Protection US said the campaign "exploits captive tigers to sell fashion" and is "misguided." "More tigers live in captivity in the US than remain in the wild," said the organization in a post. "Hunting, habitat destruction, and the climate crisis coupled with their popularity as 'pets' has pushed tigers to the brink of extinction."

#Gucci #Tiger #BadMarketing #ChineseNewYear

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Maruti to increase media spends by 10-15% in 2022, starts year with commercial vehicle campaign

Not its mileage or its affordability factor; this time around Maruti Suzuki is promoting its commercial channel with ‘Tarakki Aapki Saath Hamara’. A significant departure from the ‘Kitna deti hain’ and 'Papa petrol khatam hi ni hunda' campaign era.

#MarutiSuzuki #CommercialVehicle #Budget #MarketingCampaign

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