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ARI launches colourful marketing campaign Your Best Summer
Aer Rianta International (ARI) has launched its global seasonal marketing campaign, titled Your Best Summer. The omnichannel campaign is live across the ARI estate, with the retailer stating its aim to “inject the fun and excitement back into the travel retail experience”.
AmEx launches summer campaign featuring Anson Kong
American Express has unveiled a summer campaign video with the launch of its Explorer credit card, featuring famous boyband Mirror’s Anson Kong. Kong was seen as an explorer in his suit and swimwear in the video ad, portraying his two divergent lifestyles- either playing water sports or having drinks with friends at night.
TBWA\Neboko & Mcdonald’s: A summer love story that couldn't pack a bigger punch
Just when you thought McDonald’s could not make you cry any more tears of joy, TBWA\Neboko and TBWA\X create this beautiful film for McDonald’s Netherlands. It’s a story about teenage holiday romance but all the clichés you expected to dull the story have been replaced with wonderful surprises. It’s a story that hasn’t been told and McDonald’s has been given a comfortable cameo role that says so much without intruding.
Tourism NT teases Australians with an early summer holiday
The timing couldn’t be more perfect. A week of noteworthy weather fell into the marketers’ laps. Melbournians complained about the coldest morning in four years on Wednesday. Meanwhile, the UK was in the news for recording its hottest day ever, and Europe similarly sweltered.
Hilton’s Hotel-Centric Marketing Campaign
Hilton Chief Marketing Officer Mark Weinstein acknowledges that showcasing an actual hotel is a shift from standard marketing practices. Most hotel companies, including Hilton, run ads advertising a destination instead of their properties. However, he believes the catchphrase “For the Stay” will resonate with consumers eager for a relaxing hotel experience during a chaotic summer for travel.
Guinness Chases the Sun in New Summer Campaign
The Diageo-owned Guinness has launched a new campaign with a nod to the typical Irish Summer TV. Created by Abbott Mead Vickers BBDO in London, with media by PHD in Dublin, the new campaign is called “Lovely Day for a Guinness” and forms part of a wider Summer campaign for the brand that will take in the Galway Races as well as festivals like Forbidden Fruit, All Together Now and The Big Grill.
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