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Home Blog Fresh Findings 8th to 15th Feb 2022

Fresh Findings - 8th to 15th Feb 2022

Pepsico India launches new Valentine's Day campaign with Salman Khan

The company said the campaign urges the young generation to live their lives on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses.

#PepsicoIndia #ValentineCampaign #SalmanKhan #SwagSeSolo

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Paytm's new coming-of-age film highlights youthfulness of brand

Digital payments and financial services platform Paytm has released a coming-of-age ad film “Dil Ke Account Se Paytm Karo” on first date, showcasing the brand as the preferred mode of payment transcending all ages.

#Paytm #ComingOfAge #DilKeAccountSePaytmKaro #FirstDate

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Gucci Unveils 2022 Valentine’s Day Campaign

According to the brand, the campaign has already had a reach of 1 million-plus and hopes to get in more visibility through these influencers and their audiences. This campaign features the chain’s most popular wraps, who have each been given a dating profile across 340+ locations in the country. Everybody who right swipes on these wraps are engaging with the brand. The consumer with the cheesiest pick-up line will then be sent a free wrap.

#Gucci #ValentinesDayCampaign #LoveStoryByGucci #Love

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Faasos targets singles for their Valentine's Day campaign

The campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films featuring Vicky Kaushal and Shraddha Kapoor representing today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign off ‘#StopMeriGroomingPeAssuming.’

#Faasos #FaasosWrap #ValentinesCampaign #Influencers

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Havells celebrates Valentine’s Day with its unique campaign

The campaign titled ‘Start your story with Hide & Seek’ is conceptualised by Brand League Partners and seeks to establish the cookie brand’s identity as an enabler of first-time conversations and showcases how it can aid its young audience in making those first moves and getting those special conversations started. It features three distinct ad-films produced by 30 seconds of Fame and directed by Uzer Khan.

#Havells #Millennial #PersonalGrooming #VickyKaushal #Shraddha Kapoor

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Parle Hide & Seek plays cupid for adolescent love in new campaign

The campaign titled ‘Start your story with Hide & Seek’ is conceptualised by Brand League Partners and seeks to establish the cookie brand’s identity as an enabler of first-time conversations and showcases how it can aid its young audience in making those first moves and getting those special conversations started. It features three distinct ad-films produced by 30 seconds of Fame and directed by Uzer Khan.

#Parle #HideAndSeek #Cupid #YoungLovers #UzerKhan

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