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Home Blog Fresh Findings 15th to 21th Mar 2022

Fresh Findings - 15th to 21th Mar 2022

Pepsi launches its new summer campaign with Salman Khan

Pepsi has rolled out a new ad campaign featuring its brand ambassador Salman Khan. The film features Prem, one of the characters portrayed by the actor, coming face to face with the modern-day Salman Khan. According to the company, the new TVC will be amplified through a 360-degree campaign spanning TV, digital, outdoor, and social media.

#Pepsi #SalmanKhan #SummerCampaign #TVC

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Slice launches new summer campaign featuring Katrina Kaif

Adding a dash of excitement to the summer season, Slice has unveiled its latest campaign that lets consumers decode its ‘Sabse Thick Sabse Tasty’ proposition. The TVC features the actor and brand ambassador Katrina Kaif.

#Slice #KatrinaKaif #SabseThickSabseTasty #BlindTasteChallenge

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Eyewear brand Ace & Tate runs sunglasses campaign... featuring no sunglasses

Ace & Tate has just dropped its summer sunglasses collection but – plot twist – the majority of the ad campaign features no eyewear at all. ‘Bring on the Sun’ features new hues and a wide range of frames, but in a bold move the brand has put emphasis on the functionality of sunglasses rather than their aesthetic.

#AceAndTate #SunglassesCampaign #BringOnTheSun #Eyewear

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Digital models take over Balenciaga's Summer 2022 Campaign

It seems like Balenciaga won’t be leaving the metaverse anytime soon. For the fashion house’s Summer 2022 campaign, Demna has unveiled a computer-rendered version of his “Red Carpet” presentation showcased last year. The visuals show pixelated characters wearing items from the brand’s latest season, including the XX, Triplet and Hourglass handbags, as well as the extra-chunky HardCrocs™ Sandal.

#Balenciaga #Metaverse #SummerCampaign #RedCarpet

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‘Follow the Sun’, new e-campaign to promote Egyptian tourist destinations for summer 2022

The Ministry of Tourism and Antiquities, represented by the Egyptian Tourism Promotion Authority, launched a new e-campaign on various social media platforms. For a period of eight weeks,the campaign title is “Follow the Sun” to promote the Egyptian tourist destinations for the summer 2022 season.

#EgytianTourism #FollowTheSun #ECampaign #TouristDestinations

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Cartoon Network gears up for summer vacations; launches new brand campaign ‘Redraw Your World’

With summer vacation being around the corner, Cartoon Network, the kids TV channel from the stable of AT&T, seems to have created a pipeline of content and marketing strategies. With this, the channel aims to increase its viewership in the coming months due to the onset of vacations.

#CartoonNetwork #SummerVacations #RedrawYourWorld #BrandCampaign

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