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Home Blog Fresh Findings 17th to 23rd April 2021

Fresh Findings - 17th to 23rd April 2021

Ddvertising agency has come up with a unique solution to prevent motorcycle accidents in India

E-commerce has emerged as the Indian retail ecosystem’s backbone last year when the world was hit by one of the worst pandemics ever witnessed. As we scramble our way with the new reality, India’s retail ecosystem, on the other hand, has seen a radical change. With e-commerce becoming an integral part of the retail industry, companies are finding new ways to sell and connect with consumers digitally across demographics and psychographic. The massive push to the digital economy has given companies a platform and a huge opportunity to connect directly with consumers which has further led to the emergence of a plethora of D2C brands.

#RetailEcosystem #DigtalConsumer #IndianRetail #PandemicGrowth

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India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report

Zenith forecasts that fast-moving consumer goods (FMCG) food and drink brands will increase their ad expenditure on digital channels by 7% a year to 2023, according to its Business Intelligence – FMCG Food and Drink report, published today. That’s well ahead of the 4% annual growth forecasts for FMCG adspend as a whole in the 12 markets included in this report*.

#AdSpend #BusinessIntelligence #Forecasts #FMCG #NewMarkets

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Digital ad spend grew 12% in 2020 despite hit from pandemic

Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market in 2020, commanding more share year over year.

#DigitalSpend #Advertising #PWC #LargePlayers

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The Future Of Mobile Advertising Is Privacy-First

Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market in 2020, commanding more share year over year.

#MobileAdvertising #Google #ConsumerProtectiom #facebook

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Experts share the ideal ways in which brands can advertise during the second Covid-19 wave in India

There’s another powerful tool that brands can use today -- advertising. It can influence consumers to act. Apart from facing the truth of what’s happening around us, we need empathy and kindness to get through this tough phase. It is only in socially-distanced unity and togetherness that we can find courage to face the reality. Consumers also need compassion, more than ever today. They need brands they follow to set an example and encourage them. Afterall, they are a huge part of our country.

#ConsumerKindness #Influnce #SociallyDistanced

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Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses

BizVibe has identified an increasing focus on social media advertising as a major trend for the advertising, public relations, and related services industry. Advertising agencies are shifting from traditional media of advertising such as TV, radio, and print to social media platforms, primarily due to the availability of a large customer base. This helps them curate marketing campaigns to a specific audience and make more efficient use of advertising budgets. This trend is expected to have a strong influence on advertising, public relations, and related services companies around the world.

#SocialMediaAdvertising #Publicrelaion #IntegratedAdvertising #TraditionalMedia

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