Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses
BizVibe has identified an increasing focus on social media advertising as a major trend for the advertising, public relations, and related services industry. Advertising agencies are shifting from traditional media of advertising such as TV, radio, and print to social media platforms, primarily due to the availability of a large customer base. This helps them curate marketing campaigns to a specific audience and make more efficient use of advertising budgets. This trend is expected to have a strong influence on advertising, public relations, and related services companies around the world.