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On the occasion of World Heart Day today (September 29), Dhara, the edible oil brand from Mother Dairy, talks about heart health of young Indians under the age of 40 years. The digital ad film, conceptualised by DDB Mudra, highlights the fact that today’s adults are vulnerable to cardiovascular diseases, owing to various inconsistencies settling in modern-day lifestyles.
A campaign of strengthening health facilities that had been going for the last seven years was entering a new phase today, said Prime Minister Narendra Modi while launching the Ayushman Bharat Digital Mission via videoconferencing on Monday.
“HK Vitals and bGreen are private label brands that operate in their own niches with huge growth potential. HealthKart, a leading online marketplace for health products, is the brand behind multiple consumer favourites including Muscleblaze. While HK Vitals is one of the fastest growing brands in the nutrition and supplements business, bGreen is a plant-based nutrition brand with products in both the performance nutrition category and active wellness nutrition category,” the agency said in a statement.
Unlike marketing campaigns aimed at consumers where the goal might be to raise brand awareness, the goal of those business-to-business campaigns is to produce what marketers call a "qualified lead" - that is, a person whom a salesperson can call to start a conversation that eventually turns into a sale. Low quality leads cost money because they waste salespeople's time.
One of the biggest challenges of running a successful online business, is making sure you have support from the right professionals. As a business owner, you don’t have time to deal with things like marketing, search engine optimization, and generating new leads for your company. You need to focus on developing your products or services and looking for opportunities to grow your organization. Unfortunately, without the right promotional strategies in place, your business won’t be able to grow.