Nov 21, 2021

Related Fresh Findings

ringDNA Rebrands as to Usher in Era of Real-Time Guidance for B2B

With a unified system for multi-channel sales engagement and real-time activity capture across every buyer and customer touchpoint, uses AI-powered analysis to determine what's working and what's not. The solution then delivers in-the-moment guidance for the next best actions, live conversations, coaching opportunities, and more. This iterative and insight-driven approach to strategy enables companies to unlock growth in their revenue engine.

Trendline Interactive and LeadMD Form Shift Paradigm

Trendline Interactive, . . . , together with LeadMD, a Trendline company, announced their unification under the brand Shift Paradigm. After a series of strategic acquisitions, most recently involving Data Insight Group (DiG) in February of this year, and then LeadMD in March, Trendline Interactive has been laser-focused on bringing together best-in-class teams to help clients break down silos that prevent buyer engagement across B2B and B2C go-to-market models.

Dun & Bradstreet Acquired Eyeota & Nerwise

The acquisition of Eyeota is in the process of closing, and the NetWise transaction is expected to close in the next month, subject to customary closing conditions. Dun & Bradstreet said the deals would help extend the company’s capabilities in business-to-business online marketing and improve and expand its Audience Solutions marketing business.

NICE and Google Cloud Collaborate to Drive Smarter Digital Conversations and Improve Self-Service Experiences

NICE is integrating its cloud-based, AI-powered CXone customer experience platform – used by 85 of the Fortune 100 companies – with Google Cloud Contact Center Artificial Intelligence (CCAI), a group of APIs that bring the best of Google AI to contact center use cases. The combination will provide businesses with more sophisticated and efficient ways to engage and help customers across digital and voice touchpoints.

Terminus Launches New Integration to Accelerate Account Targeting Across Partnership Channels

The first and only enterprise ABM integration that Crossbeam has today, this new integration leverages Terminus’s robust API capabilities to simplify joint-marketing efforts, increase engagement across shared accounts and prospects, and streamline the partner experience for marketers

Demandbase Announces Collaboration with Microsoft B2B Customer Data Platform

Demandbase, a B2B go-to-market leader, announced it has been selected by Microsoft, along with its companies InsideView and DemandMatrix, to further strengthen the B2B partner ecosystem for new B2B features coming to Microsoft Dynamics 365 Customer Insights. Microsoft’s Customer Data Platform (CDP), Dynamics 365 Customer Insights, will work with Demandbase to offer custom-built connectors for Demandbase, InsideView and DemandMatrix

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