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Lego's branded content to hit Indian television and OTT platforms soon
Lego is renowned for developing its branded content that takes an audience-first approach to business storytelling in the world. The ‘The Lego Movies’ series is perhaps one of the best examples of leveraging content to market the products, and now the company plans to introduce the same to Indian markets, as per Bhavana Mandon - Marketing Director LEGO Group India.
Sprite partners with OTT platforms and celebrities for its new campaign
Sprite, India’s favourite lemon and lime-flavored beverage by Coca-Cola, has unveiled a new campaign to re-instate its positioning as the go-to refresher drink for a calming and cooling experience. The new campaign aims to connect with consumers by leveraging their passion point of watching OTT content
Fino Payments Bank’s ‘Aaiye To Sahi’ campaign with Pankaj Tripathi
Pankaj Tripathi portrays three different roles – a customer wishing to open a bank account and looking for an ATM to withdraw cash, a shopkeeper who is a Fino banker, and also that of his assistant
Streaming platforms go aggressive on marketing big international shows
Much like Hollywood studios promoting their films in India, foreign video streaming services are upping their marketing game for international originals in this market. While Netflix organised an India premiere for The Gray Man by bringing in its directors—the Russo brothers—known for the Avengers films, Prime Video got Bollywood actor Sidharth Malhotra to interact with Chris Pratt for his show The Terminal List.
OTTplay asks people to multiply the fun in their new campaign
OTTplay has announced the launch of its ‘maze karo multiply’ campaign, introducing a proposition for the fast-growing OTT audience in India. The campaign takes inspiration from the power of content in bringing together and connecting people hailing from different cultures, backgrounds and demographics.
MX Player launches ‘MX Advantage’ – a self-serve ad platform for large, medium and small advertisers
It gives brands an opportunity to advertise across all forms of entertainment on OTT, gaming, music, live, video streaming amongst other features available on MX Player
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