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Knak, an Ottawa, ON, Canada-based codeless campaign creation platform built for enterprise marketing teams, closed a USD 25m Series A funding. . . . The company will use the funding to accelerate its growth by adding to its team, establishing a channel program, expanding its platform, and increasing industry awareness.
Mediafly will use this funding to further invest in its interactive content, value selling and revenue intelligence capabilities, and grow its customer success and Presentify teams to meet the growing needs of enterprise-level customers.
Apollo.io, the leading go-to-market acceleration platform for B2B companies, raised $32M in a Series B funding round led by Tribe Capital, with participation from NewView Capital and existing investor Nexus Venture Partners. The funding follows a successful 12 months for the company during which it grew its user base by more than 200 percent and maintained profitability for more than 18 months.
The new investment comes as PathFactory accelerates the growth of its proprietary intelligent content platform, which leverages artificial intelligence and data to drive marketing content that delivers meaningful and measurable B2B sales and revenue. Vertu Capital, as PathFactory’s majority owner, will deploy its deep domain expertise to support the company’s global scaling at a pivotal point in the evolution of digital marketing.
London’s Permutive has raised $75 million in a Series C round. The eight-year-old company specialises in providing publishers and advertisers an on-device solution that reaches end-users in a privacy-safe manner, all the while retaining their first-party data. The new round will allow the company to further develop its on-device technology and scale its Audience Platform. To date, Permutive has raised $105 million.
Outbrain will acquire vi for an aggregate purchase price of approximately $55 million, funded by $46.75 million of balance sheet cash and 412,500 Outbrain shares. The transaction is expected to close in the first quarter of 2022 and is expected to be accretive in the first year. Progress Partners acted as exclusive M&A financial advisor to vi.