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Home Blog Fresh Findings 8th to 14th Jan 2021

Fresh Findings - 8th to 14th Jan 2021

ASCI launches consumer initiative to fight misleading ads

The Advertising Standards Council of India (ASCI) will launch an integrated consumer connect initiative to raise awareness about misleading advertisements, titled 'Chup mat baitho' (don't sit quietly).

#AdvertisingCouncil #MisleadingAdvertisments #ConsumerConnect #Awareness

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Walmart plans big push to challenge Amazon on advertising

Walmart Inc plans to expand its advertising business, adding space for ads at its U.S. stores and sharing its vast trove of shopper data with brands, the world's largest retailer said on Thursday, looking to challenge rival Inc as a media powerhouse.

#DataHouse #AdvertisingSpace #Mediapowerhouse #Retailers

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Facebook will let researchers study how advertisers targeted users with political ads prior to Election Day

Facebook is aiming to improve transparency around political advertising on its platform by opening up more data to independent researchers, including targeting information on more than 1.3 million ads that ran in the three months prior to the US election on November 3rd of last year. Researchers interested in studying the ads can apply for access to the Facebook Open Research and Transparency (FORT) platform here.

#Political #Advertising #FacebookResearch #Transparency

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Shopalyst aims to make e-commerce advertising more effective

Indian startup Shopalyst has officially launched a new platform that it calls the Discovery Commerce Cloud, which it says can help brands take full advantage of digital advertising.Co-founder and CEO Girish Ramachandra told me that Shopalyst was created to allow for “one seamless journey for the shopper” across advertising and e-commerce — something he said current systems are not currently designed to support.

#EffectiveAdvertising #DigitalMarketing #CloudBusiness #Ecommerce

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Global TV Advertising Market Report 2020: Market is Expected to Decline from $102.02 Billion in 2019 to $96.92 Billion in 2020 Before Recovering by 2023

The global TV advertising market is expected to decline from $102.02 billion in 2019 to $96.92 billion in 2020 at a compound annual growth rate (CAGR) of -5:00%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $98.41 billion in 2023 at a CAGR of 0.51%.

#BroadcastingServices #Subscription #AdvertisingMarket #PogrammaticAdvertising

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The 'King' of good surrogate advertising…

Despite being banned by the Cable Television Network Rules, liquor advertising has carried on for over two decades now. Everyone knew that it was a bit of a sham. Fake surrogate brands, like CDs, events, sodas and bottled water, masqueraded freely, along with the names of the original liquor brands.

#SurrogateAdvertising #LiquorAdvertising #KingfisherAirlines

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